Aug
24

Author:

Virtual and augmented reality – the next generation of storytelling

Virtual Reality

For countless millennia, in fact since the beginning of mankind we’ve been telling stories. Stories passed down from generations, from the believable to outlandish, fact to fiction. Mediums ranging from rudimentary drawings and campfire stories to books, radio, film, TV, gaming and now online. Stories are a fundamental part of our culture, they convey who we are and what makes us human. Read More

Aug
16

Author:

Pokémon catches them all!

PokemonGo

Since launch, Pokémon GO has become an instant hit worldwide, dominating mobile app store charts and is the fastest mobile game to reach 50 million downloads on the Google Play store in just 19 days. Read More

Aug
15

Author:

Why link building matters and how it affects your SEO

Link building

Link building is essential for your website. Good link building tells search engines that you are a reputable business, one that has a lot of information to offer regarding your chosen keyword phrase. Read More

Aug
15

Author:

The power of direct marketing

SEO

“The customer is the driving force behind the change affecting retail. It is now more important and harder than ever to understand customers” – Ian McGarrigle, Chairman, World Retail Conference Read More

Aug
9

Author:

Data Volcanology

volcano

My name is Karine and I’m a geologist. I’m also the new Marketing Coordinator at the Marketing Association. One of my first projects is to help tidy up our database which is great. Although, with a background in volcanic hazards research and database management, I have more experience talking to rocks than people, but just like data and rocks, if you look at them the right way they’re bursting with useful information. Read More

Aug
1

Author:

10 hacks for optimising your email marketing

Email Marketing

Here’s 10 hacks that will help you cut-through with your next email campaign:

1. Structure your copy in an intuitive way & change up that structure frequently.

Before you begin writing an email, write a quick outline that describes the purpose of each section of the email as well as the overall goal of sending it. Read More

Aug
1

Author:

Chaos in the marketing team

Chaos in Marketing

Does it sometimes feel like your marketing team is in a battlezone?

Battling for funding from the Finance team in order to achieve their objectives… Read More

Jul
28

Author:

From Instagram to instabang for marketers

Instabang for marketers

Just like the mould that is on the cheese in your fridge, Instagram continues to grow. Now those crazy kids are boomeranging, hyperlapsing and making fancy layouts, these aren’t the latest dance moves at the discotheque – this is the current generation of Instagram posting. Read More