May
25

Author:

Outsourced marketing pros and cons

Outsourcing

As a business owner, should you outsource your marketing function?

Or should you keep your marketing activities inhouse? Read More

May
24

Author:

Privacy update

Data Privacy

May 9-14 marked Privacy Week in Asia Pacific with New Zealand’s forums held in Auckland and Wellington, under a theme of ‘Privacy – in your hands’. We were very fortunate to have the UN Special Rapporteur for the Right to Privacy, Professor Joseph Cannataci, visiting during this time. Read More

May
19

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12 Marketing Philosophies to learn from Polyculture and Permaculture

perma

We as a culture have a tendency to look at indigenous cultures as primitive or savage. Just look at any depiction of an Aztec medicine man holding a ceremonial dagger over the heart of a young maiden, or Johnny Depp in The Lone Ranger.
Read More

May
13

Author:

How to crack Snapchat

Cracking Snapchat

They say a change is as good as a rest. And they’re right. Social media trends can change day-to-day and that’s why we love what we do; there’s no time to sit still. Being social media-savvy is about being excited for change, watching what’s evolving, and considering how you can use new toys effectively, rationally and without disrupting your audience. And that’s exactly how we’ve approached Snapchat. Read More

May
13

Author:

3 things to think about from the history of the fortune cookie

Marketing Fortune

I think I was 9 when my parents took me and my younger brother for our first restaurant meal. It was a small family run Chinese place just around the corner from where we had just moved. Read More

May
6

Author:

You have to go where your readers live

Go where your readers live

If there’s anything we’ve discovered about content marketing over the last decade, it’s that content is anything but static. As new platforms, social media developments, and technological strides take over, how we conceptualise, create, and market content online must change as well. Read More

May
6

Author:

Developing brand leadership in developing markets

Developing markets

The world no longer looks the way it once did. That’s because today, approximately 80 per cent of the global population lives in an emerging or developing market. These markets represent about 20 per cent of the global economy. Read More

Apr
29

Author:

Thinking about thought leadership

Thought Leadership

I guess there’s a reason some buzz words exist: disruption, transformation, blue sky, going forward. Read More