Sep
29

Author:

The 5 essentials of loyalty programmes in New Zealand

following, leader, loyalty

Around this time last year TRA’s Andrew Lewis wrote a fascinating piece on loyalty for Marketing Magazine, closing with the damning conclusion that “we should acknowledge that most loyalty schemes operating right now don’t work to provide any real gains for their businesses. The reason for this is that they are simply trying to buy a behaviour change that customers don’t desire to make.”

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Sep
23

Author:

Snap vs Instagram

snapchatvsinstagram

In the middle of writing this blog post, Snapchat went and changed their name to “Snap” and announced their foray into the wearables market with “Spectacles.” Only time will tell if they have better luck than Google Glass and whether this will boost their position in the market.

So back to writing my post, where I want to look at how marketers use Snap and Instagram and which one is the better marketing tool.

Instagram was once the bright eyed, bushy tailed app used by hipsters to share photos of artisanal foods and sunsets. Snap was, well, used for more lascivious purposes when it first started. But now Instagram and Snap are both coming into their own figuring out their own niches and growing exponentially.  Read More

Sep
21

Author:

Inbound marketing: Building your brand with better online content

inbound

Inbound marketing can help you attract more of the right type of visitors to your website and ensure you spend less time fighting for the attention of the masses – and more time attracting people who are genuinely interested in your products or services.

Sound a bit too far fetched to work in the Kiwi market?

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Sep
12

Author:

How Artificial Intelligence will enhance customer experiences

roboservicewide

There’s no doubt that artificial intelligence (AI) is here and is rapidly gaining the attention of brands large and small. As I talk to customers and prospects, they are interested in understanding how AI and its subcomponents (cognitive computing, machine learning, or even deep learning) are being woven into various departments (marketing, sales, service and support) at organizations across industries. Read More

Sep
9

Author:

Reality Marketing

realitymarketing

Love it or loathe it reality TV is here to stay. High ratings mixed with low production costs equals a go to format when you’re looking to fill out your programming. Also a potential casting pool of 7+ billion, is handy. Read More

Sep
6

Author:

Common sense email marketing for the win

keyhole email marketing

If you had the key to someone’s house, would you feel comfortable using it to enter without the homeowner’s invitation to give them a sales pitch? Read More

Sep
6

Author:

The power of unpowerful data

panningforgold

Having a unique monthly audience of over 2 million is a luxury many marketers in New Zealand don’t have. Scarcer still is the ability to combine that audience with data and marketing automation, as well as products worth talking about. Read More

Sep
2

Author:

New brand reflects marketers need to get more personalised and relevant

personalised marketing automation

Over the past few months at Ubiquity, we have been working hard to develop a new brand which reflects our promise to NZ marketers like you; to help create a closer and more personal relationship with your customers. We’re excited about what we’ve come up with and we thought you might be interested to hear about the process which led us to our new brand positioning.

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