Jul
28

Author:

From Instagram to instabang for marketers

Instabang for marketers

Just like the mould that is on the cheese in your fridge Instagram continues to grow. Now those crazy kids are boomeranging, hyperlapsing and making fancy layouts, these aren’t the latest dance moves at the discotheque – this is the current generation of Instagram posting. Read More

Jul
26

Author:

Let’s not throw the baby out with the bath water

Database Management
What’s worse than completing a course then receiving an email asking you to enroll on the same course a few days later? Or receiving communication inviting you to partake in our popular Marketing Fundamentals course when you’re a senior marketer?

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Jul
26

Author:

Post-it note window art storms the nation

Post-it note window art

The latest urban art craze that swept the States is hitting Auckland, and hitting it hard. You just need to look up as you’re walking around the CBD (be mindful of pokemon trainers looking down at their phones) and you’ll see windows adorned with 8-Bit pop culture mosaics.  Read More

Jul
22

Author:

Building a marketing team that works together

How to build a marketing dream team

It’s true for any workplace — a team is only as good as its weakest member. A marketing team of all stars with a notable weak link will still be effective, but not as strong as it could be. Read More

Jul
15

Author:

5 ways AI is changing marketing – and why you should be worried if you’re on the sidelines

AI Marketing

Elon Musk, owner of SpaceX, Tesla, and the only guy more Ironman than Rob Downey Jr, worries about smart computers taking over the world. Maybe he’s right, but AI (or Artificial Intelligence for those of you acronym fatigued), is already a lot closer to home. I see it every day in my digital marketing life, exposed to machine learning that both scares and comforts me. Here are 5 ways I see AI racking up big wins in the digital marketing space and why you should be worried if you’re on the sidelines: Read More

Jul
15

Author:

Brexit, Myopia and NZ Business

Brexit

What should Brexit have NZ Businesses thinking about? They should be asking themselves if their current expectations about the marketplace have become myopic and it’s time to challenge their thinking. Read More

Jul
15

Author:

Facebook as mass media?

Facebook Mass Media

For a long time, mass media and social media have been at opposite ends of the marketing spectrum. Traditionally, mass media uses content in small supply to reach a large amount of people, while social media has been about supplying a large amount of shareable content to small, segmented groups of people. Read More

Jul
12

Author:

PokéCrazy

PokemonGo

I was 11 years old when I bought my copy of Pokémon Blue for my green tinted original Gameboy. That was back in the winter of 1998. If that doesn’t make most of us late 20 somethings feel old, I don’t know what will. Kids and adults alike have jumped back onto the Pokébandwagon, cursing the ubiquitous Zubats and desperately trying to be the very best, like no one ever was. Read More