Jun
29

Author:

Interesting happenings in the world of Search

Google Ads Update

Seek and you will find all the answers you’ve ever dreamed of. The world has become a lot easier to navigate with the help of technology; all one needs is a question, a computer, and the internet and the answers will magically appear at the click of a mouse. However, online searches have also made the world a lot harder for marketers to keep up with. Read More

Jun
29

Author:

New Zealander’s open their laptop lids instead of their wallets

Nielsen Study
  • Over 2 million people are now shopping online
  • 20.6 million items were purchased last year
  • $4.7 billion was spent online shopping
  • Retailers to focus on mobile and delivery to drive growth

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Jun
24

Author:

A little bit of Mary in my life

Marketing for Small Business
Mary Meeker, a legend amongst venture capitalists, released her 200+ page Internet Trends report this month. As a marketer and small business owner, I ploughed through the report and thought about what some of these stats mean for small businesses in New Zealand.

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Jun
24

Author:

2 reasons why Trump is probably a better marketer than a lot of us

Trump is a better marketer

Why is Donald Trump winning the Republican Race and what does it have to do with Marketing?

Have you been spending lots of time scratching your head wondering how a man as random and offensive as Donald Trump could get so close to being the most powerful man in the world? Well, I’ve been thinking about it a lot and here is what I have come up with…  Read More

Jun
15

Author:

Marketing Automation: Why you need it and why you need it now

Marketing Automation

If you’re in marketing, you’ve likely heard the hype around marketing automation. And like many things, it sounds like a good idea but what does it really do besides send emails? Is it going to become an industry mainstay, or will it eventually fade away into the realm of one-hit-wonders? Read More

Jun
15

Author:

Will we all be robots in 10 years time?

Will we all be robots

Increasingly marketers are experimenting with technology to automate and optimise online marketing tasks that would traditionally be done by an actual person – or a team of people. Read More

Jun
10

Author:

My marketing automation shame…

Marketing Automation

For over 12 years now, we at Digital Alchemy have built a business on the mantra that Marketing Automation is the saviour of direct marketing.  It saves marketers from being forced to execute broadcast communications and finally enables them to unlock the true value of their customer data by being able to match products, offers and content to customers based on their needs, one customer at a time.  Read More

Jun
10

Author:

It’s not what we do. It’s who we are.

Who we are as New Zealanders

Up until recently, where a product is made has been confined to a small tag on the bottom of a jacket, or a line on the bottom of a packet. Read More